Standing With Survivors, Not Standing By

In 2025, Klir Online joined organisations across Nottingham in supporting Nottingham Turns Orange, a city-wide campaign raising awareness of gender-based violence during the global 16 Days of Activism Against Gender-Based Violence.

Led by partners including Juno Women’s Aid, the campaign brought together businesses, charities, community organisations and public sector partners to send a powerful message:

Violence against women and girls is everyone’s responsibility.

For Klir Online, taking part was not about visibility.

It was about values.

Why This Matters

Every year, thousands of women and girls experience domestic abuse, coercive control, sexual violence and other forms of gender-based violence.

Behind every statistic is a person, a family and a community affected by trauma.

Too often these conversations are left solely to specialist organisations.

But creating safer communities requires action from everyone.

Businesses have a role to play.

Community organisations have a role to play.

Individuals have a role to play.

More Than Awareness

Campaigns such as Nottingham Turns Orange are important because they create opportunities for conversation, education and action.

Awareness alone is not enough.

Real change happens when organisations examine how they can contribute to safer, more inclusive communities.

That might mean:

• Creating supportive workplace cultures

• Signposting support services

• Challenging harmful behaviours

• Supporting survivor-led initiatives

• Investing in community programmes

• Using platforms to amplify important messages

Why Klir Online Supports This Work

As a purpose-led social business, Klir Online believes visibility should be used for good.

Many of the projects we support focus on confidence, empowerment, inclusion and creating opportunities for people who have historically been overlooked.

Our work through community partnerships, training programmes and projects such as Project COFFE is rooted in helping people rebuild confidence, access opportunities and feel seen.

Because empowerment starts with safety.

And opportunity starts with support.

Our Commitments for 2026

As part of our commitment to creating positive social impact, Klir Online will:

☐ Continue supporting campaigns that promote equality and inclusion

☐ Create safe and inclusive spaces within our programmes

☐ Partner with organisations tackling social inequalities

☐ Amplify community voices through digital storytelling

☐ Support women’s leadership and entrepreneurship

☐ Create opportunities for women returning to work

☐ Deliver confidence-building and digital skills programmes

☐ Promote healthier and more inclusive online communities

☐ Support projects aligned with gender equality and social justice

What Organisations Can Do

You don’t need to be a specialist organisation to make a difference.

Every business can:

✓ Create a supportive workplace culture

✓ Share information about support services

✓ Promote equality and inclusion

✓ Challenge harmful attitudes and behaviours

✓ Support local charities and community organisations

✓ Use their platform to raise awareness

Small actions, carried out consistently, can have a significant impact.

Supporting Sustainable Development Goals

SDG 5 – Gender Equality

SDG 10 – Reduced Inequalities

SDG 11 – Sustainable Cities & Communities

SDG 16 – Peace, Justice & Strong Institutions

SDG 17 – Partnerships for the Goals

Looking Ahead

Building stronger communities requires more than good intentions.

It requires partnership, action and a commitment to standing alongside those who need support.

At Klir Online, we believe business should be about more than profit.

It should be about people.