At Klir Online, we believe opportunity can start with a single conversation.

In 2025, founder Danniebelle Gunter met Adeola Adebayo at a Department for Work and Pensions (DWP) volunteering and employability event designed to connect individuals with opportunities to develop skills, gain experience and improve employment prospects.

What followed became a powerful example of how volunteering can build confidence, unlock potential and create pathways into the digital and creative industries.

Creating Opportunities Through Connection

Like many talented individuals, Adeola had creativity, passion and potential.

What she needed was an opportunity to put those skills into practice.

Through Klir Online’s volunteer programme, she joined the team as an Instagram Content Creator, gaining hands-on experience in digital marketing, content creation and online communications.

Rather than observing from the sidelines, Adeola became an active part of the organisation.

Building Skills Through Real Experience

During her time with Klir Online, Adeola supported:

• Instagram content creation

• Visual storytelling and branding

• Social media planning

• AI-powered content development

• Community engagement

• Campaign support

• Creative content ideas and design

Working on real projects allowed her to develop practical skills while building confidence in a professional environment.

More Than Marketing

For Klir Online, this opportunity was about more than creating content.

It was about creating confidence.

As a purpose-led social business, we actively create opportunities for volunteers, students, graduates and emerging creatives who may struggle to access experience within the creative and digital industries.

Our approach is simple:

Give people meaningful opportunities.

Provide support and mentoring.

Allow confidence to grow through experience.

Why This Matters

Many employers ask for experience before offering opportunities.

The challenge is that people often need opportunities before they can gain experience.

Through partnerships and community connections, Klir Online helps bridge that gap.

By creating accessible pathways into digital skills and marketing, we support individuals to strengthen their employability while contributing to real projects with measurable impact.

Social Impact Outcomes

✓ Increased confidence and professional experience

✓ Developed practical digital marketing skills

✓ Gained experience within a creative team

✓ Improved employability and career readiness

✓ Strengthened representation within the digital sector

✓ Created a pathway from volunteering into industry experience

Supporting Sustainable Development Goals

• SDG 4 – Quality Education

• SDG 8 – Decent Work and Economic Growth

• SDG 10 – Reduced Inequalities

• SDG 17 – Partnerships for the Goals

Key Takeaway

Adeola’s journey demonstrates the power of opportunity.

A conversation at a DWP volunteering event became a pathway into digital marketing experience, professional development and increased confidence.

At Klir Online, that’s what success looks like.

Not just growing brands.

Creating opportunities for people to grow alongside them.